Growth Marketing Lead

Our client is an international company operating in the iGaming industry, delivering innovative digital entertainment products to hundreds of thousands of users.

The team consists of 400+ professionals across multiple business functions, including Technology, Product, Operations, Finance, Compliance, Marketing, and Customer Experience. They combine the agility of a fast-growing business with the structure and standards of a regulated international organization.

As part of our continued growth, they are expanding presence in Poland and building a local team in Warsaw. This is an exciting opportunity to join a company at a key stage of its international expansion and help establish and strengthen our operations in a new market.

They offer a collaborative and professional environment where employees are encouraged to take ownership, share ideas, and grow their careers alongside the business.

 

Key Responsibilities

• Lead, mentor, and coordinate a multifunctional marketing team, ensuring effective execution of marketing initiatives and achievement of business objectives.
• Develop and implement marketing campaigns across multiple channels, aligning activities with overall business and brand strategies.
• Manage and optimize paid advertising campaigns across platforms.
• Own and oversee marketing budgets, ensuring efficient allocation of resources and maximized return on investment.
• Maintain and oversee marketing calendars, project timelines, and cross-functional campaign planning.
• Analyze marketing performance, customer behavior, and campaign effectiveness through data-driven reporting and actionable insights.
• Develop and monitor marketing KPIs, dashboards, and reporting frameworks using tools such as GA4, Looker Studio, and marketing automation platforms.
• Collaborate closely with Product, Operations, and other stakeholders to improve customer experience and business performance.
• Identify new growth opportunities, market trends, and innovative marketing solutions, including AI-powered tools and automation.

Skills & Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in Marketing, Growth Marketing, Digital Marketing, or Performance Marketing roles.
• At least 2 years of experience leading marketing teams or managing cross-functional marketing projects.
• Experience building and optimizing B2B and/or B2C marketing funnels.
• Experience managing significant marketing budgets and optimizing campaign performance based on data.
• Excellent project management, prioritization, and organizational skills.
• Strong communication, stakeholder management, and team leadership abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strategic mindset combined with a hands-on approach to execution.
• Fluent English and Polish proficiency (B2 level or higher).
• Experience with AI-powered marketing tools, automation solutions, and data-driven decision-making is considered an advantage.

Responsibilities Requirements What we can offer