Global Media Advisor - Mobility

Global Media Advisor - Mobility

Miejsce pracy: Kraków

Your responsibilities

• Support and guide local markets across the globe by translating business priorities into actionable media strategies, sharing global best practices, and identifying innovative media opportunities that drive growth and performance.
• Coach and challenge market media plans to ensure alignment with global objectives, while partnering with the Marketing Communications team and agency partners to generate audience insights, inform targeting approaches, and develop effective media and communications strategies.
• Develop and maintain global media frameworks and planning guidelines, including media investment principles, budget thresholds, and strategic planning standards, enabling consistent and effective execution across markets.
• Lead agency partnerships and performance management, fostering strong collaboration with global and local agency teams to ensure high-quality strategic thinking, operational excellence, innovation, and the delivery of business results.
• Oversee global media investments and performance, providing visibility to Shell Global leadership on budget allocation, campaign effectiveness, and KPI delivery, while identifying opportunities to optimize spend and maximize return on investment.

Our requirements

• A strategic and commercially minded media professional with the ability to translate business and marketing objectives into effective, insight-driven media strategies that deliver measurable outcomes.
• Deep expertise in B2C paid media, with a strong understanding of digital channels, audience targeting, campaign optimization, and performance measurement across the media ecosystem.
• Broad knowledge of both traditional and digital media, including media planning principles, channel selection, and key media performance metrics.
• Strong project management and organizational skills, with the ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced global environment.
• Excellent communication and storytelling skills, capable of simplifying complex media, data, and technology concepts for diverse audiences and senior stakeholders.
• Proven ability to build trusted relationships, influence decision-making, and collaborate effectively across cross-functional teams, markets, and agency partners.
• Demonstrated success in stakeholder management, balancing global priorities with local market needs while driving alignment and accountability.
• Flexibility to collaborate across global time zones and participate in virtual meetings outside standard business hours when required.
• Ability to support a diverse portfolio of markets, with a primary focus on Europe, while adapting to varying market dynamics and business priorities.
• Willingness to undertake occasional international travel as required to support business objectives and stakeholder engagement.

What we offer

We offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.

We foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.

Recruitment stages

• HR Screen
• HM Connect
• Final Interview

What’s the role

As the Global Media Advisor for Shell Global Mobility, you will play a key role in driving media planning, activation support, performance reporting, and campaign tracking across Shell’s Global Mobility portfolio, including Shell V-Power, Loyalty, Non-Fuels Retail (NFR), and EV. Reporting to the Global Media Team Lead, you will partner with global and market stakeholders to develop integrated media strategies and plans that deliver against business objectives, unlock growth opportunities, and maximize campaign effectiveness across both traditional and digital channels.

As part of the Global Media team, you will help markets elevate media performance through strategic planning, data-driven decision-making, and continuous optimization. You will lead and support the end-to-end media planning process, including channel strategy, agency management, campaign measurement and reporting, budget and performance management, market governance, and the adoption of AI-driven solutions and digital transformation initiatives that improve efficiency, effectiveness, and business impact.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Shell Business Operations

Shell is an international energy company with expertise in the exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals global energy company. We use advanced technologies and take an innovative approach to help build a sustainable energy future. We are working to advance disability & enablement, gender balance, culture/ethnicity and LGBT+ inclusion within Shell and the communities where we work.

Shell Business Operations is a key differentiator, delivering competitive advantage for Shell across the world with first-class activities, including simplification, standardization and digitalisation.

Together with our associates from all over the world we create responsible for business operations’ realization in 11 departments: Finance Operations, HR Operations, Contracting & Procurement, External Relations, Internal Communications, Customer Operations, Trading & Supply, Technical Asset Operations, Legal, Creative Solutions, Retail.