Integrated Media & Communications Manager, Eastern Europe

Integrated Media & Communications Manager, Eastern Europe

Miejsce pracy: Warszawa

Your responsibilities

1. Integrated Media Activation & Performance

- Lead the development and execution of integrated media plans aligned with brand priorities and commercial objectives.

- Drive integrated activation across paid, owned, earned, advocacy and retail media channels, ensuring budget effectiveness, media excellence and scalable best practices.

- Lead digital activation across paid social, programmatic, search and retail media, optimizing channel mix and campaign performance.

- Develop locally relevant, insight-driven communications that reflect consumer needs, cultural nuances and competitive dynamics.

- Partner with agencies to optimize campaigns, track performance and translate media insights into actionable business recommendations, maximizing return on media investment and ensuring compliance with global brand guidelines.

2. Integrated Campaigns, Content & Advocacy

- Translate global brand platforms into locally relevant, integrated communication campaigns across channels and markets.

- Drive excellence and consistency across launches, hero campaigns, retail activations, content and advocacy programs.

- Lead influencer and advocacy strategies to strengthen brand relevance, engagement and consumer consideration.

- Partner with agencies and markets to deliver high-impact communications and scale best practices across the region.

3. Budget & Vendor Management

- Drive operational excellence and efficiency in managing regional budgets.

- Oversee agency and vendor relationships, including media agencies, influencer agencies and creative partners.

4. Cross-Functional Collaboration

- Work closely with local and regional marketing teams, e-commerce, Sales, Education and Corporate Communications to ensure aligned storytelling.

- Serve as the regional point of contact for global communications and brand teams, providing insights and representing the needs of the Eastern Europe.

- Lead capability-building sessions for markets on media strategy and digital best practices.

- Build strong relationships with internal stakeholders and external agency partners to drive aligned execution.

Our requirements

• Bachelor’s degree in Marketing, Media, Digital Marketing or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, media, social media and influencer marketing.
• Experience within a digital-first brand, preferably in beauty, FMCG or lifestyle industries.
• Strong track record in digital-first activation planning, including paid social, programmatic, search and retail media; regional media planning experience is an advantage.
• Good understanding of social platform behavior, creator trends and social-first storytelling.
• Understanding of the Eastern Europe cultural landscape, media ecosystems and consumer behavior.
• Ability to translate global brand strategies into locally relevant market activations.
• Experience working across multiple markets, stakeholders and agency partners in a matrixed organization.
• Strong analytical and data-driven mindset, with the ability to translate insights into actionable business recommendations and continuous performance optimization.
• Strong project management, communication and stakeholder management skills.
• Experience working across multiple markets, stakeholders and agency partners in a matrixed organization.
• High ownership, accountability and ability to drive projects from strategy through execution.
• Proactive, solution-oriented and results-driven, with strong attention to detail.
• Strong numeracy and proficiency in MS Office and digital marketing tools.
• Fluent in English.

What we offer

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

Benefits

• sharing the costs of sports activities
• private medical care
• life insurance
• flexible working time
• fruits
• corporate products and services at discounted prices
• integration events
• corporate library
• no dress code
• coffee / tea
• drinks
• leisure zone
• pre-paid cards
• christmas gifts
• sharing the commuting costs
• employee referral program
• one shorter working day
• extra leave

About the role

The Integrated Media & Communications Manager, Eastern Europe is responsible for leading integrated communications across the region, with a digital-first approach and a strong focus on media excellence and maximization of business impact.

The role owns media planning, digital activation and advocacy strategy, ensuring locally resonant storytelling that elevates Wella’s brand equity, drives consumer engagement and supports business growth across diverse markets.

This role collaborates closely with global communication teams, regional marketing, local market leadership and external agencies to deliver high-impact campaigns, consistent brand presence and measurable performance across the integrated media ecosystem.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

WELLA POLAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit and

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: English - Please click on this review the Notification of Equal Opportunity Rights poster Español - Por favor, haga un el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo