Brand Manager EUCERIN

Your Tasks

As Brand Manager for Eucerin, you will play a key role in accelerating the growth of one of the leading derma brands in Poland. You will drive a data-driven, consumer-centric marketing strategy, strengthen the brand’s medical credibility, and ensure best-in-class execution across pharmacy and omnichannel environments in Poland.
This position offers ownership of brand performance and the opportunity to shape category leadership in a highly competitive and evolving derma market.

KEY RESPONSIBILITIES

Strategy & Planning

• Co-create and lead the local annual brand and business plan, translating global and regional strategy into impactful local initiatives
• Define and optimize the marketing mix (portfolio, pricing, promotion, distribution, HCP engagement) to maximize growth and profitability
• Identify market opportunities and whitespace based on consumer insights and commercial data

Brand & Business Ownership

• Own end-to-end delivery of brand performance, including net sales, gross margin, market share, and brand health KPIs
• Manage and optimize the brand budget, ensuring strong ROI and alignment with strategic priorities
• Drive assortment strategy (launches, relaunches, gap closing, portfolio optimization)

Execution Excellence

• Deliver best-in-class execution of ATL, BTL, and digital campaigns, ensuring consistency across all consumer touchpoints
• Lead adaptation and localization of global/regional assets (communication, artwork, content) to maximize local relevance
• Ensure strong in-market visibility and activation excellence in collaboration with commercial teams

Digital & Omnichannel Growth

• Drive e-commerce and omnichannel performance, partnering with e-commerce, digital and media teams to accelerate online sales contribution
• Optimize media investments and performance, ensuring effective use of digital, retail media, and CRM channels
• Track and improve campaign effectiveness and ROI through data-driven decision-making

Performance Management & Insights

• Monitor and steer brand performance using external (IQVIA, market data, media) and internal analytics
• Translate insights into continuous optimization of plans and investments
• Build strong business cases and provide clear performance reporting to stakeholders

Cross-functional Leadership

• Act as a key interface between marketing, sales, digital, and medical teams, ensuring strong alignment and execution
• Collaborate with Regional Derma Team and e-commerce/media/digital leads to implement best-in-class brand programs
• Influence stakeholders across the organization to drive business impact

Your Profile

• Master’s degree in Marketing, Business Administration, or related field
• Minimum 5 years of experience in brand management, ideally within derma, cosmetics, pharma, or FMCG
• Proven track record of owning brand performance and delivering business results
• Strong experience in data-driven marketing, with the ability to translate insights into action
• Solid understanding of pharmacy and/or HCP-driven channels is a plus
• Experience managing marketing budgets and delivering ROI
• Strong strategic thinking and business acumen
• Excellent analytical skills and ability to leverage multiple data sources (e.g., IQVIA, customer, media, CRM)
• High level of ownership and accountability (“own the business” mindset)
• Entrepreneurial, proactive, and solution-oriented approach
• Strong project management capabilities
• Effective stakeholder management and cross-functional collaboration skills
• Ability to work in a matrix and multicultural environment
• Fluent in English and Polish

WHAT MAKES THIS ROLE UNIQUE:

• High-impact role with brand ownership in a strategic category
• Opportunity to shape the growth of a leading medical skincare brand
• Exposure to both consumer marketing and HCP engagement
• Dynamic environment combining innovation, science, and consumer trends