Paid Search Specialist | Mid-Senior | Saily

Paid Search Specialist | Mid-Senior | Saily

At Saily, we’re removing the hassle from getting secure data plans while traveling.

No roaming charges, no plastic SIM cards. Just fast, secure mobile data in 200+ countries. Join the team behind Lonely Planet’s #1 eSIM—built for explorers, powered by NordVPN.

Your impact? Helping people stay securely connected, wherever they go.

Main Responsibilities

• Autonomous planning and forecasting of PPC activities within the responsibility area.
• Ensuring the outstanding quality of campaign setups and the materials/components used.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi‑team projects by designing and handling PPC campaign logic.
• Proactively prioritizing tasks, aligning on deadlines and deliverables in line with business goals, and guiding juniors.
• Daily performance monitoring via platform interfaces, GA, and Looker across all team activities.
• Providing clear and relevant reporting on responsibility area metrics on a regular and on‑demand basis, selecting relevant metrics and analysis angles, gathering stakeholder needs, and presenting findings on an agreed frequency to the marketing team and during team meetings.
• Following PPC and marketing‑related news and latest trends to apply to business where applicable, regularly sharing insights with the team.

Core Requirements

• Advanced knowledge of ad platforms: Google Ads, Bing (3+ years proven experience).
• Thorough understanding of digital marketing metrics and ability to explain the relationships between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Advanced knowledge of GA4 reports and UI, and ability to use advanced filters and explorations.
• Good knowledge of Google Spreadsheets, including advanced formulas and pivot tables.
• Excellent spoken and written English skills.
• Ability to work independently in a team and deliver results to different stakeholders.
• Proven experience working with large‑scale and complex campaigns.
• Strong interpersonal skills and experience liaising with key vendors.

What We Offer

• Work alongside global experts to build world‑leading cybersecurity tools, impacting millions of users.
• Boost your skills via extensive training programs (online and offline) and other resources, with mentorship and career‑switch opportunities.
• Flexibility: 3 office days and 2 remote days per week.
• Work from any location to power your creativity and drive.
• Fuel your active lifestyle with online workouts led by Physical Well‑Being experts and access to gyms, swimming pools, and fitness classes via a Multisport card.
• Mental & emotional health support: free psychologist consultations, dedicated mental‑health events, and premium access to wellness apps like Calm, Headspace, and Mindletic.
• Private health insurance for peace of mind.
• Special gifts for birthdays, anniversaries, weddings, and new family members.
• Company events and team‑building: iconic Nord Security celebrations, team‑buildings, and knowledge‑sharing events.
• Workation: company getaways abroad featuring activities, concerts, workshops, and social time.
• Extra vacation days as you grow with us, including additional sick leave, special occasions, and parenting needs.