Mobility Marketing Manager

Mobility Marketing Manager

Miejsce pracy: Warszawa

Your responsibilities

• Lead the Mobility Marketing strategy for Poland, translating global and cluster priorities into impactful local execution.
• Develop and deliver differentiated marketing strategies that drive growth across fuels, EV charging, Shell Café, and Shell Card.
• Own the planning, allocation, and management of SP&A and C2 loyalty budgets to maximize commercial return.
• Build brand equity and customer preference through integrated marketing, loyalty, and customer lifecycle initiatives.
• Drive demand generation, retention, and churn management strategies across both B2C and B2B customer segments.
• Deliver key business outcomes, including growth in transactions, penetration, active customers, customer lifetime value, and digital engagement.
• Generate actionable customer, market, and competitive insights to identify growth opportunities and optimize performance.
• Integrate EV offerings into marketing strategies, customer journeys, and value propositions to support the energy transition.
• Develop retail media, strategic partnerships, and new revenue-generating opportunities to create additional customer value.
• Partner closely with Sales, Operations, Network, NFR, and global teams to deliver a seamless customer experience and achieve business objectives.
• Manage and optimize relationships with external agencies and strategic partners.
• Ensure compliance with applicable regulatory, brand governance, and data privacy requirements.
• Lead, coach, and develop a team of eight marketing professionals, fostering a high-performing and customer-centric culture.
• Utilize Hive9 to drive marketing planning, resource allocation, budget management, and performance tracking.
• Own end-to-end contract management, including contract creation, execution, governance, and performance monitoring to maximize value and mitigate risk.

Our requirements

• Extensive marketing and commercial experience, with a strong focus on consumer (B2C) marketing and a solid understanding of customer-centric growth strategies.
• Proven track record in brand building, demand generation, and delivering business growth.
• Experience leading, coaching, and developing high-performing teams.
• Expertise in loyalty, CRM, digital marketing, and customer lifecycle management.
• Strong experience leveraging data-driven personalization strategies to increase customer retention, engagement, and long-term profitability across B2C and B2B segments.
• Experience developing retail media and partnership monetization opportunities, including leveraging owned retail assets, strategic partnerships, OEM relationships, and industry associations to generate incremental revenue and customer value.
• Strong analytical and commercial mindset, with the ability to turn insights into action.
• Excellent stakeholder management, influencing, and negotiation skills.
• Self-motivated, resilient, and able to manage multiple priorities in a fast-paced environment.
• Fluent in Polish and English.
• Willingness to work from the office approximately three days per week.

What we offer

This role offers car allowance of 4 300 PLN gross monthly. In addition, this offers a market allowance equivalent to 5% of the base salary, paid on a monthly basis.

We offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.

We foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.

Recruitment stages

• HR Screen
• HM Connect
• Final Interview

What’s the role

As the Mobility Marketing Manager (B2C) for Shell Mobility Poland, you will lead the development and execution of an integrated marketing strategy that drives market share growth, strengthens brand equity, and delivers customer value across fuels, EV charging, Shell Café, and digital channels. Accountable for key marketing KPIs including transactions, penetration, active customers, and digital engagement, you will design and deliver customer lifecycle, loyalty, and personalization strategies that increase retention, frequency, and customer lifetime value. Leveraging customer insights, segmentation, and data-driven marketing, you will optimize customer journeys, accelerate adoption of digital products and services, and deliver targeted campaigns that drive sustainable growth and profitability across both B2C and B2B segments.

As part of Shell Mobility Poland's transformation into a multi-energy, customer-centric business, you will lead an integrated marketing agenda across consumer and business audiences, ensuring consistent brand positioning and commercial impact. Success in this role requires resilience, a growth mindset, and a passion for shaping compelling mobility customer value propositions in a highly competitive market.

Disclaimer:

This posting is intended to identify candidates for the Due Diligence Approval & Advisory Lead (internal job title) role. The external title, Financial Crime Due Diligence & Advisory Senior Manager, has been used to better reflect the nature of the position and attract a broader pool of external qualified candidates whose experience aligns with the role's requirements.

Shell Business Operations

Shell is an international energy company with expertise in the exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals global energy company. We use advanced technologies and take an innovative approach to help build a sustainable energy future. We are working to advance disability & enablement, gender balance, culture/ethnicity and LGBT+ inclusion within Shell and the communities where we work.

Shell Business Operations is a key differentiator, delivering competitive advantage for Shell across the world with first-class activities, including simplification, standardization and digitalisation.

Together with our associates from all over the world we create responsible for business operations’ realization in 11 departments: Finance Operations, HR Operations, Contracting & Procurement, External Relations, Internal Communications, Customer Operations, Trading & Supply, Technical Asset Operations, Legal, Creative Solutions, Retail.