Trade Marketing Manager - Eucerin

Trade Marketing Manager – Eucerin

Miejsce pracy: Warszawa

Your responsibilities

Shopper Strategy & Planning

• Translate brand and commercial priorities into shopper activation plans by channel and by customer

• Develop customer and channel activation plans across key channels (pharmacies, omnichannel, e-commerce) to accelerate reconversion, recommendation and visibility

In-Store & Activation Excellence

• Design and execute impactful in-store activations, POS materials, and visibility solutions

• Drive best-in-class execution of: merchandising guidelines, promotional mechanics, seasonal and campaign activations

• Ensure consistent premium brand presence across all physical touchpoints

• Ensure campaigns are translated into clear point of sales activation plans that drive visibility, trial and conversion across channels

• Own sales fundamental monitoring and execution guidance for distribution/availability, visibility, promotions and HCP recommendation. Based on insight translate learnings into clear recommendations to drive growth

Pharmacy & HCP Activation

• Develop programs to strengthen pharmacist recommendation and engagement

• Partner with medical and sales teams to create effective HCP-related shopper programs

• Ensure alignment between medical messaging and commercial activation

E-commerce & Omnichannel Activation

• Lead shopper-focused digital activation, ensuring strong execution across e-retail platforms

• Optimize: product visibility (content, search, banners), conversion (promo, bundles, reviews)

• Collaborate with e-commerce, digital/media teams to ensure consistency from awareness to purchase

Commercial & Sales Collaboration

• Act as a key partner to the sales team, co-developing customer plans and activation calendars

• Support key customer negotiations with shopper insights and activation concepts

• Ensure seamless execution of agreed initiatives in-store and online

Performance & Insights

• Track and analyze performance of shopper activations and using: sell-out data (e.g., IQVIA, customer data, CRM data)

• Measure promotion effectiveness and ROI metrics

• Continuously optimize plans based on performance insights

• Build actionable recommendations for future activations

Budget & Project Management

• Manage the trade marketing budget, ensuring efficient allocation and strong ROI

• Ensure timely and high-quality execution of all shopper initiatives

• Coordinate with agencies and external partners where relevant

Our requirements

Your Profile:

• Master’s degree in Marketing, Business, or related field

• Minimum 5 years of experience in shopper/trade marketing, ideally within derma, pharma, cosmetics, or FMCG

• Strong understanding of pharmacy channel dynamics and shopper behavior

• Experience working closely with sales teams and key retail customers

• Proven track record of delivering high-impact in-store and omnichannel activations

• Experience with e-commerce and digital shelf optimization is highly desirable

Skills & Competencies:

• Strong shopper-centric mindset and commercial understanding

• Excellent analytical skills and ability to translate data into action

• High level of ownership and execution excellence

• Strong project and stakeholder management skills

• Ability to thrive in a cross-functional, matrix environment

• Creative problem-solving with strong attention to detail

• Entrepreneurial and proactive mindset

• Fluent in English and Polish

What we offer

• Our Warsaw office is located on the 37th floor of the prestigious Varso Tower, with breathtaking views of the Palace of Culture and the city’s skyline.
• Flexible ⏲ working hours (start between 07:30 - 09:30).
• Hybrid work system - possibility of working from home two days a week
• Work in an international environment - possibility of relocation to our offices around the world
• Medical care for you and your loved ones
• A shop with products of our brands: NIVEA, Bambino, Eucerin with discounts
• Regular meetings for the entire company
• Employee referral program
• Additional leave for parents
• Quarterly packages with our new products
• Employee Assistance Program - financial, legal, psychological assistance for you and your loved ones

Benefits

• sharing the costs of sports activities
• private medical care
• sharing the costs of professional training & courses
• remote work opportunities
• flexible working time
• corporate products and services at discounted prices
• integration events
• dental care
• retirement pension plan
• coffee / tea
• extra social benefits
• sharing the costs of tourist services
• sharing the costs of tickets to the movies, theater
• employee referral program
• charity initiatives
• extra leave
• free product gifts

What Makes This Role Unique

• Direct impact on conversion and market share growth in a key strategic category
• Opportunity to shape shopper experience across pharmacy and digital channels
• Combination of science-driven brand and premium consumer marketing
• Strong exposure to sales, medical, and digital teams in a dynamic environment

DIVERSITY, EQUITY & INCLUSION

At Beiersdorf, each person is important and unique, which is why we create a culture of diversity and inclusion already at the recruitment stage . We are an employer offering equal employment opportunities and we encourage you to apply regardless of gender, age, nationality, disability, sexual orientation, religion or beliefs ‍ . Here you will feel part of the team and you will have the opportunity to express yourself in your own individual way .

CARE CHANGES EVERYTHING.

Get to know our strategy - CARE CHANGES EVERYTHING.

In our daily activities, we always act in accordance with those 4 pillars:

PEOPLE BEYOND EMPLOYEES - in Beiersdorf, you and your needs count

TOGETHERNESS BEYOND TEAMS - we create strong teams, we work together for our successes

CARE BEYOND SKIN - We act responsibly, caring for the local community and the environment

BRANDS BEYOND PRODUCTS - our brands are a great heritage and a reason to be proud !

NIVEA Polska Sp. z o.o.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

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