Communications Intelligence & Insights Analyst

Communications Intelligence & Insights Analyst

Miejsce pracy: Warszawa

Your responsibilities

• Configure, maintain and optimise keyword search strings, Boolean queries, dashboards, taxonomies and reporting structures across monitoring, listening and measurement platforms, ensuring they remain accurate, current and aligned with agreed requirements and platform capabilities.
• Operate across Burson’s monitoring and measurement ecosystem, executing workflows through media monitoring platforms such as Signal AI, Meltwater, Cision, Talkwalker, Muck Rack and Brand24, and social listening tools including Brandwatch, Sprinklr, Pulsar, Quid, Sprout Social and Hootsuite.
• Work with audience data and intelligence platforms, including GWI, Morning Consult, TGI, YouGov and Kantar, combining outputs from different sources to create consistent, structured and unified datasets.
• Collect, structure, tag and validate data from multiple sources, applying consistent methodologies and completing rigorous quality assurance checks to protect the accuracy and integrity of each dataset.
• Produce clear and standardised dashboards, reports and other deliverables, providing first-pass insights into what has happened and early indications of why it may have occurred.
• Execute KPIs, measurement methodologies and reporting frameworks defined by market teams, ensuring outputs are aligned with agreed approaches and delivered consistently across clients and markets.
• Identify and resolve inconsistencies, inefficiencies and data-quality issues, while supporting the development of standardised templates, repeatable processes and more efficient ways of working.
• Contribute to the continuous development of the Hub’s delivery capability, including integration with Burson platforms and tools such as Fount, and the creation of scalable workflows that use automation, AI and technology effectively.

Our requirements

• An interest in the public relations, media and communications landscape, with an understanding of how monitoring, social listening and measurement support communications strategy.
• Experience using media monitoring, social listening, audience intelligence or communications measurement platforms.
• Strong Boolean logic and query-building skills, with the ability to create, test and refine complex search strings.
• Experience working with structured datasets and a strong working knowledge of Microsoft Excel.
• Familiarity with data visualisation tools such as Power BI or Tableau would be an advantage.
• Excellent attention to detail and a strong commitment to accuracy, consistency and quality.
• The ability to follow defined methodologies and processes while managing repeatable workflows across multiple clients or projects.
• An organised and methodical approach, with the ability to prioritise work and deliver to agreed deadlines.
• Strong written and verbal communication skills, with the ability to present data and outputs clearly.
• The ability to work independently while contributing effectively as part of a collaborative, centralised team.
• A proactive and curious mindset, with an interest in using AI, automation and emerging technologies to improve data processing, workflow efficiency and delivery quality.
• A willingness to learn, develop new technical capabilities and contribute ideas that strengthen the Hub’s ways of working.

What we offer

• The opportunity to work at one of the largest and most awarded PR agencies in Poland and worldwide
• A hybrid working model
• Access to a suite of generative AI tools
• Fully funded private healthcare package for employees
• A benefits platform with a flexible cafeteria system (including Medicover Sport)
• A clear career path and opportunities for professional development through both global and local training programs
• EAP

Benefits

• sharing the costs of sports activities
• private medical care
• flexible working time
• fruits
• integration events
• coffee / tea
• employee referral program
• extra leave

More About the Role

As a Communications Intelligence & Insights Analyst, you will support the setup, operation and ongoing maintenance of intelligence systems and workflows across multiple clients and markets.

Working within our centralised EMEA Hub, you will execute monitoring, measurement and reporting approaches developed by market teams, ensuring that outputs are accurate, consistent and delivered efficiently. You will work across a broad communications technology ecosystem, combining data from multiple platforms to produce structured datasets, dashboards, reports and first-pass insights.

This is an execution-focused role for someone who enjoys working with data, technology and repeatable processes and who takes pride in delivering high-quality work at scale.

BURSON POLAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Are you interested in working at the intersection of data, technology and communications, supporting some of the world’s leading brands?

Burson’s EMEA Intelligence & Insights Hub is a centralised production capability delivering scalable monitoring, measurement and reporting solutions across the region. As part of Burson’s modern operating model, the Hub manages repeatable technical production, enabling our market teams to focus on client strategy, interpretation and commercial delivery.

Our team of analysts and engineers builds and operates intelligence systems across monitoring, social listening and measurement platforms. We deliver consistent, high-quality outputs at scale, maintain and optimise workflows and data structures, and execute defined approaches accurately and efficiently.

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