Key Account Manager at Hasbro Poland

Key Account Manager – Hasbro Poland

Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro Poland Sp. Z o. provides sales marketing and other services to HET [and HIT] in Poland.

Hasbro Poland is looking for a Key Account Manager with experience in annual negotiations and relationship management, preferably based near Warsaw. The position involves working with mass retailers, including Carrefour. The role is office-based from Tuesday to Thursday, with remote work flexibility on Mondays and Fridays. This role reports into one of our Commercial Managers, within the Hasbro Commercial EMEA structure.

Key Role Requirements

• Achieve HET/HIT’s set sales and profit targets for the customer, channel & EU Visitor Key Customers and operate as part of a sales services team
• Maintain and develop a mid-size customer, OR a group of key accounts, OR a category to maximize HET/HITs sales and profit targets
• Collaborate with leadership to implement approved retail sales strategies to strengthen Hasbro brands’ market position

Responsibilities

• Develop, implement, and monitor annual account business plans for HET/HIT.
• Provide ongoing account forecasting using sales analysis, market trends, and retailer activity.
• Achieve profitability targets for HET/HIT in the market.
• Collaborate with Country Leads and Customer Retail Marketing teams to execute retail strategies, range alignment, and scalable activations.
• Lead Perfect Store/Perfect Screen initiatives with key retailers, ensuring alignment with brand and business priorities.
• Analyze customer profitability and support decision-making.
• Manage and develop partnerships with key EU distributors, ensuring legal compliance, and support the EU distributor strategy to maximize revenue and unlock new business.
• Develop tools to help distributor partners sell Hasbro brands more effectively.
• Ensure account business plans meet both HET/HIT and customer objectives, reflecting approved sales and brand strategies.
• Work closely with customer stock control teams to manage stock requirements and serviceability targets.
• Oversee JMA budgets and all day‑to‑day account matters.
• Recommend customer investments within budget and monitor orders, invoices, and deliveries.
• Manage information flow on sales, stocks, and payments; forecast customer sales; and execute new product launches.
• Identify new brand opportunities and implement consumer promotional campaigns.
• Prepare and maintain SOX documentation and accurate records of account agreements.
• Conduct detailed analysis of customer development and review business plans with leadership in line with quarterly targets.
• Track and report retailer business planning KPIs.
• Guide Sales Operations and Admin teams on customer content and support tasks.
• Build strong relationships with buyers and lead cross‑departmental projects.
• Follow business processes and tools to deliver and report results efficiently.

Financial Measures and Impact

• BU Yearly Sales objectives
• HET/HIT Customer’s sales objectives
• Customer allowances and investment budget control

Essential Skills and Experience

• Previous Key Account Manager experience, preferably from Toy & Gaming, Entertainment, or FMCG
• Fluency in Polish and English languages
• Proven negotiation skills
• Excellent relationship management and team spirit
• Highly numeric
• Experience in Mass or Value retail would be highly advantageous

Compensation

Gross annual salary range: 155,000 – 232,000 PLN, depending on skills and experience.

Equal Opportunity

Hasbro is an Equal Opportunities Employer. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let our recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.