Media Operations Specialist

Location Overview Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków or Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

The primary purpose of hiring an Ad Operations Specialist is to ensure the efficient and effective management of advertising campaigns. This role is crucial for maintaining the integrity and performance of ad accounts, integrating new vendors, and managing ad systems and generate platform pixels.

This role is crucial for streamlining processes related to ad account governance and hygiene, reducing errors, and enhancing campaign performance. Additionally, the role facilitates seamless vendor integration, ensuring compatibility and optimal performance within the advertising ecosystem. The roles’ technical proficiency in handling ad systems, including pixel generation, is vital for running any advertising activity so as accurate tracking and measurement of campaign success, making them an indispensable asset to any advertising team.

Responsibilities

Ad Account governance & hygiene:

• Ad account creation on platforms like META, Google, TikTok etc.
• User management
• Resolving issues
• Collaboration with platforms representatives

Advertising platforms knowledge, as an example:

• Google Ads, DV360, Campaign Manager (CM360)
• Meta Business Manager, Amazon Ads, etc.
• DSPs (e.g.The Trade Desk)
• Ad verification eg. Double Verify
• Tag Management
• Understanding of ad tags
• Troubleshooting & QA
• Ability to identify and resolve ad delivery issues

• Mandatory skills:
  • Advertising platforms knowledge (you do not need to know all of them, we will teach you)
  • Attention to detail
  • Eager to learn fast
  • Proficient in English

  Differentiating competencies required:

  • Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result.
  • Ready to react to last minute requests/ changes from stakeholders across the business
  • Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
  • A positive attitude toward good change.

To support informed and transparent discussions, candidates who progress to the interview stage will be provided with information on the initial remuneration level for the role. Any questions and further details about the process will be discussed during the interview.​

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