Web Strategist

We are looking for an experienced and innovative Web Strategist to join our Digital Marketing Agency. You will strategize and oversee website and landing page creation and optimization of selected client accounts from research, to strategy and content creation to optimization.

What you’ll do:

• Conducting market and competitor research in regards to websites and landing pages
• Auditing existing pages to ascertain areas of strength and weakness
• Building conversion-optimized and human centric web and landing page strategies
• Overseeing, instructing, and reviewing web and landing page copywriting
• Overseeing, instructing, and reviewing web and landing page design creation
• Planning and overseeing meaningful A/B tests
• Analyzing web metrics and heatmaps and optimizing pages accordingly
• Creating and delivering regular report presentations
• Being in direct client contact to present strategies and analytics findings

Who you are:

• Degree in Marketing Management, Advertising, Communications, or similar field
• Proven work experience of 3+ years as a web strategist
• Past experience working with US based mid-sized and enterprise clients
• Preferred: past client experience in healthcare, education or finance sector
• Preferred: knowledge of CX
• Excellent verbal and written English language skills
• Familiarity with common CMS like Wordpress, Webflow and Adobe
• Excellent research, strategy, and copyediting abilities
• Creative ideas with a problem-solving mindset
• Ability to harness collaboration to produce well-crafted content
• A keen eye for aesthetics and details
• Ability to work and thrive in a fast-paced environment, learn rapidly, and meet multiple large-scale project deadlines simultaneously

Work Location:

Remote (with a possibility of hybrid work from our LA office)

Benefits:

• Opportunities for professional growth and development
• Collaborate with diverse and talented teams
• Engage with prominent national and international clients
• Work in a dynamic and inclusive environment
• Access to cutting-edge digital technologies
• Flexible work arrangements, including potential for remote work
• Contribute to innovative projects with real-world impact