SEO Content Specialist - Poland (12 month contract)

Job Description

Join the team redefining how the world experiences design.

Where and how you can work

While we support flexible ways of working, for this role we’re focusing on those that can be based in Warsaw, so we can best support our teams and keep collaboration flowing.

This is a 12-month contract working full-time (40 hours per week) with potential to extend based on impact.

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva. We’re a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

About the role

Canva’s SEO is world-class, and we’re looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in Poland. The SEO Content Specialist will work closely with the Poland SEO Lead and local team. The role is to create and manage engaging, SEO‑optimized copy and content that informs, inspires, and converts local audiences.

What you’ll be doing

• Create and optimise high‑quality, SEO‑driven content (e.g. landing pages and blog articles) that aligns with Canva’s tone of voice, brand guidelines, and local audience needs
• Own the execution of the editorial calendar and publishing plan, ensuring content is delivered on time and supports broader SEO and content strategy
• Monitor and improve content performance by tracking key metrics, refreshing existing pages, and enhancing user engagement and credibility
• Apply SEO best practices consistently, while identifying opportunities to improve content quality, workflows, and tools
• Collaborate with the local SEO team to align on priorities, share insights, and contribute to achieving growth targets
• Support SEO initiatives such as keyword research, competitor analysis, and content production in partnership with cross‑functional teams
• Contribute local market insights and user trends to inform content decisions and highlight new opportunities
• Build effective working relationships with stakeholders to ensure content supports wider team and country goals
• Stay informed on evolving search and discovery trends, including how users find information through AI‑powered platforms (ChatGPT, Claude, Perplexity, Google’s AI Overviews, etc.)
• Support experimentation with new content formats and optimisation techniques as the search landscape evolves

You’re probably a match if you

• Native or near‑native proficiency in Polish with business‑level English
• Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes
• Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
• Experience with editorial planning and publishing content in a CMS (content management system)
• Solid understanding of SEO fundamentals: keyword optimisation, content structure, user intent, and how content fits within broader SEO strategy
• Familiarity with SEO tools like Ahrefs, Semrush, or similar platforms (bonus!)
• Experience using web analytics tools to understand how users engage with content and to measure content performance
• High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
• Ability to self‑manage capacity, meet project deadlines, and balance multiple priorities
• Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
• Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
• Ability to identify opportunities specific to your market that may not be obvious from a global perspective