Customer Strategy & Planning Commercial OOH Lead PL for IC Poland

Customer Strategy & Planning Commercial OOH Lead PL for IC Poland

Miejsce pracy: Warszawa

Your responsibilities

Ice-cream business in Poland has a clear goal – grow ahead of the market and play as an growth engine role within EU. One of the key elements of this is building strategies and effective support plans for channels with a clear priority on key customers.

If you are someone who enjoys finding opportunities, analyzing and drawing conclusions, creating channel/customer plans, managing a team, collaborating with multiple cross-functional teams, and you love ice cream, this role is for you.

KEY RESPONSIBILITIES:

• Channel Strategy Development: Prepare channel strategy for OOH channels according to the Design 4 Channel Strategy. Actively participate in the IBP process, crafting the Trade Category plan and JTBD per channel and customer.

• Market Trend Analysis: Closely oversee customers’ shopping trends in the Ice Cream market, taking a strategic lead to ensure Unilever outperforms competitors.

• Team Leadership: Lead the Ice Cream CSP OOH team- 3 people to deploy category plans on time and in full.

• S&OP Process Input: Provide input (aligned with CBD) for the monthly S&OP process during activity plan, demand planning meetings, and cash-up process (e.g., promo, innovation, and pricing plans).

• Performance Management: Conduct monthly performance management reviews of activity execution with respective representatives of CBD teams

• Channel-Specific Planning: Prepare plans/activities for the channel, describing channel demands and category goals.

• Activity Implementation: Initiate, implement, and execute prepared activities/plans at the channel level. Track total category/channel business performance, monitor market share, financial, and execution performance to address issues and opportunities. Develop the channel by seeking and implementing new solutions to increase market share, turnover, and profit.

• Cross-Functional Collaboration: Work closely with Marketing and CBD to develop channel plans/activities (including promo activities).

• Customer/Channel Inputs: Provide inputs and actively participate in BU.

• Budget Management: Control and effectively manage the budget: CPP and BMI.

• Pricing and Promo Strategy: Responsible for pricing and promo strategy per channel/customer to achieve SPI targets.

• Innovation Launch Plans: Define launch plans for innovation to channel and customers. Create distribution priorities per SKU and closely track TDPs.

• Internal Coordination: Coordinate department cooperation with internal partners – Sales, Marketing, Planning, Finance, NRM.

• External Representation: Represent UL at meetings with external customers – conferences, galas, workshops.

Our requirements

SKILLS:

• Good business understanding and P&L fluency.

• Design for Channel.

• Strategic thinking and problem-solving abilities.

• Shopper marketing.

• Commercial Strategy.

• Category Growth Management.

• Customer Relationship.

• Digital Commerce.

• Executional Excellence.

• Data Driven Decision Making.

• Ability to collaborate in cross-functional teams.

• Fluent Polish and English.

EXPERIENCES & QUALIFICATIONS: <

• Minimum 6 years experience in FMCG business

• Experience in at least 2 functions within sales and/ or trade marketing/catman.

• Proven track record of extraordinary business results.

• Experience in delivering category & channel strategies.

• Experience in crafting promo strategies for categories and channels & customers.

• Proven Leadership skills: leads the team to the goals, keeps team motivation high, puts time & energy into team members professional development.

LEADERSHIP:

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical SOL (Standards of Leadership) Behaviors

o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.

o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

o CONSUMER & CUSTOMER LOVE: Brings the voice of the consumer into everything we do, always.

o AGILITY: Explores the world around them, continually learning and developing their skills.

Benefits

• sharing the costs of sports activities
• private medical care
• life insurance
• corporate products and services at discounted prices
• retirement pension plan
• parking space for employees
• holiday funds
• redeployment package
• sharing the costs of holidays for kids
• christmas gifts
• opportunity to obtain permits and licenses
• extra leave
• Kafeteria MyBenefit
• Najlepsze na świecie lody!

ADDITIONAL INFORMATION

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

Please be aware if you are applying for this role from outside the Netherlands, if successful, your internal application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer.

You will be eligible for relocation support in the form of flights (to NL), immigration and tax support (in the year of move) and a lump sum in cash to be paid out during the first salary payment in the Netherlands. No further relocation support will be provided in a self-initiated CLOC.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV, latest EoY and a motivation letter. If you have been informed that you are at risk of redundancy, please make sure to tick this box during your application. Please also attach your letter of redundancy to the application.

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

The Magnum Ice Cream Company

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

Wszystkie informacje o przetwarzaniu danych osobowych w tej rekrutacji znajdziesz w formularzu aplikacyjnym, po kliknięciu w przycisk "Aplikuj Teraz".