Trade Marketing Manager

Trade Marketing Manager

Miejsce pracy: Warszawa

Your responsibilities

• Sell-In: Develop and deliver compelling sell-in concepts, commercial materials and sales tools for both the base business and new product innovations.
• Customer Value Creation: Use customer, consumer and market insights to support the development of programs and offers that create value for customers and contribute to sustainable growth.
• Go-to-Market Planning: Co-develop brand and channel Go-to-Market strategies and implementation plans, supporting the definition of commercial priorities, market focus and winning tactics.
• Commercial Programs and Offers: Support the development of customer programs, promotional mechanics and commercial offers tailored to the needs of the Professional Channel.
• Commercial Execution: Translate brand strategies into actionable 5P plans covering Product, Price, Place, Promotion and POSM for both the base business and innovations.
• Business Development: Support projects focused on identifying and developing new business opportunities, customer segments, commercial models and channel capabilities.
• Cross-Functional Collaboration: Work closely with Marketing, Education, Sales, Finance and other stakeholders throughout the planning and implementation process to ensure effective delivery of commercial initiatives.
• Local Market Implementation: Cascade regional strategies, programs and execution standards to local teams and distribution partners, supporting consistent implementation across markets.
• Performance Tracking: Monitor the execution and results of selected programs, identify key learnings and recommend improvements to strengthen future performance.
• Commercial Tools and Standards: Support the development of sales fundamentals, customer-facing materials, execution guidelines and tools that improve commercial effectiveness across the Professional Channel.

Our requirements

• Degree in Marketing, Business, Economics or another related discipline.
• 4+ years of relevant experience in Trade Marketing, Sales, Business Development or a related commercial role, preferably within B2B, professional beauty and relationship-based business.
• Understanding of commercial fundamentals, including pricing, promotions, distribution, merchandising, customer programs and value creation.
• Experience in developing or supporting Go-to-Market plans, commercial programs, customer offers or sales activation initiatives would be an advantage.
• Understanding professional salons and distributors environments would be beneficial.
• Ability to build effective working relationships with internal and external stakeholders.
• Proactive attitude and flexible approach.
• Excellent time management skills and prioritization under pressure.
• High attention to detail, strong organizational and analytical skills.
• Professional proficiency in English.
• High numeracy and excellent PC skills.

What we offer

• A flexible hybrid work model with the bonus of shorter Fridays all year long.
• A birthday gift of a day off—spend it with those who matter most!
• The freedom to work remotely from EU for up to 30 days annually.
• A day off for every full year with us (up to five extra days) to celebrate your dedication.
• Quarterly and annual recognition program that comes with financial rewards.
• Comprehensive Luxmed medical coverage.
• Life insurance to keep you and your loved ones protected.
• A lunch card to fuel your productivity.
• A Multisport card to keep you active and healthy.
• Support for your commute (public transport).
• Exciting product gifts four times a year and opportunities to sample new products.
• Funding for team bonding and integration activities.
• Bonuses for life’s special moments (like marriage or the birth of a child) and for long-term service.

Benefits

• sharing the costs of sports activities
• private medical care
• life insurance
• flexible working time
• fruits
• corporate products and services at discounted prices
• integration events
• corporate library
• no dress code
• coffee / tea
• drinks
• leisure zone
• pre-paid cards
• christmas gifts
• sharing the commuting costs
• employee referral program
• one shorter working day
• extra leave

About the role

The Trade Marketing Manager will join the Professional Beauty Commercial Team and support the development of the Professional Channel across Eastern Europe.

The role will focus on contributing to the development and implementation of Go-to-Market strategies, commercial programs and customer offers designed to accelerate growth, strengthen customer value and improve commercial execution across the channel.

Working closely with Sales, Marketing, Education, Finance and local market teams, the role will support both the base business and new product innovations, while contributing to projects aimed at developing new business opportunities and strengthening Wella’s position in the professional beauty market.

This is a highly developmental role, offering broad exposure to commercial strategy, channel development and cross-functional project management. The role reports to the Head of Professional Channels Sales, Eastern Europe.

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

WELLA POLAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company, please visit and

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: English - Please click on this review the Notification of Equal Opportunity Rights poster Español - Por favor, haga un el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo