Marketing Generalist (Brazil)

Job Description

About

Rex.zone connects companies with versatile marketers to plan and execute cross-channel marketing that drives measurable growth. In this role, you will support acquisition, activation, and retention through strong campaign execution, disciplined reporting, and async collaboration.

Responsibilities

• Plan and execute integrated campaigns across content, email, social, and paid channels
• Maintain a campaign calendar, creative briefs, and stakeholder updates
• Create and optimize landing pages, offers, and CTAs to improve conversion rate
• Support SEO tasks including keyword mapping, on-page optimization, and content briefs
• Coordinate paid media with partners/agencies; track spend, CPL, and ROAS
• Build lifecycle journeys (welcome, onboarding, retention, win-back)
• Own dashboards and weekly performance summaries (traffic, leads, MQLs, pipeline)
• Run A/B tests across subject lines, landing pages, and messaging
• Ensure brand voice consistency and platform policy compliance
• Document playbooks, templates, and repeatable processes

Required Qualifications

• Mid-Senior experience in marketing generalist, growth, or marketing operations roles
• Hands-on campaign management across multiple channels
• Working knowledge of SEO, email marketing, and content workflows
• Comfort with analytics and KPI reporting (conversion rate, CAC, LTV, MQL→SQL)
• Experience with CRM/marketing automation (e.g., HubSpot)
• Strong writing and editing skills
• Ability to collaborate remotely across time zones with clear documentation
• English communication proficiency for distributed teams

Tools & Workflows

You may use HubSpot (or similar), Google Analytics, Search Console, dashboards (Looker/Sheets), A/B testing tools, and project management tools (Jira/Asana/Notion). Success depends on clean UTM tracking, campaign hygiene, and disciplined reporting.

Location

Fully remote role for candidates located in Brazil.

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