Online Marketing Specialist/ Web Analyst

Online Marketing Specialist/ Web Analyst

This offer's base language is Polish. Translate into English.

Technologies & tools:

Must have:

• Google Analytics
• Google Data Studio
• Google Ads
• Facebook Ads
• Microsoft Word
• Microsoft Excel
• Microsoft Power Point

Nice to have:

• Google Search Console
• Google Tag Manager
• LinkedIn Ads
• TikTok Ads
• Bing Ads
• Marketing Automation
• SEO

To the Marketing Department of Sii, the largest IT and engineering company in Poland, we are looking for a reliable person for the position of Online Marketing Specialist, who will be responsible for supporting the creation of SEM and SEO campaigns and monitoring their effectiveness through the preparation of analysis and reports.

Therefore, if you feel that this is the position for you - apply! You will join a rapidly growing team of 40 people with a wide cross-section of competencies, and you will have an impact on the company's sales and recruitment results.

Your role:

• Co-creation and implementation of SEM strategies with traffic from SEO and PPC search engine traffic
• Create, run and optimize Google Ads, Meta Ads, LinkedIn Ads, Bing Ads and TikTok Ads campaigns and retargeting campaigns
• Collaborate on marketing automation campaigns
• Coordinating with the development team on website optimization to intensify results from SEO and SEM efforts
• Collaborate with the team responsible for the company's social media channels on recommendations and best practices
• Preparation of analyses and reports summarizing the conducted activities
• Regular monitoring and analysis of competitors' activities
• Continuous search for new solutions and implementation of the best of them

Your skills:

• A minimum of one year experience in running SEM campaigns
• Proficient skills in using Google Ads and Meta Ads
• Excellent skills in using tools such as Google Analytics, Google Tag Manager, Ahrefs, Senuto or Semstorm
• Very good knowledge of the English language
• Advanced knowledge of MS Office

Optional:

• Practice in running LinkedIn Ads campaigns
• Ability to operate marketing automation tools
• Experience in running recruitment and B2B campaigns using SEM activities in the international market

Job no. 240813-UBHTE

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