Paid and Retail Media Manager (all genders)

Paid and Retail Media Manager (all genders)

Miejsce pracy: Warszawa

Your responsibilities

• Operating the CEE Paid Media Hub: define governance, processes, standards, and delivery rhythms across markets.
• Coordinating and steer agency delivery across CEE (SLA, scope, prioritization, optimization routines, escalation paths, quarterly business reviews).
• Defining and evolve the CEE Paid & Retail Media strategy (objectives, channel roles, budget principles, full-funnel approach)- and look for relevant agencies that can support across the region- especially with the focus on marketplaces
• Leading multi-market planning for always-on and burst activations; align calendars, briefs, KPI frameworks, and market deliverables.
• Translating commercial priorities (category/product/seasonality) into actionable, market-ready media plans for D2C and Marketplaces
• Overseeing campaign setup and optimization across relevant channels (Search, Social, Display/Video, Programmatic, Marketplace/ Retail Media—depending on market setup).
• Establishing best practices and enforce execution quality (account structure, naming conventions, tracking requirements, creative specifications, brand safety).
• Running periodic quality audits across markets/agencies; implement corrective action plans and continuous improvement.
• Leading the CEE Marketplace Media approach: partner selection, activation frameworks, measurement standards, and scalable playbooks.
• Coordinating regional JBPs with retailers/marketplaces and media partners: joint objectives, investment plans, activation calendars, governance, and performance reviews.
• Aligning Marketplace Media activity with e-commerce, sales, and trade marketing on promo calendars, assortment focus, and onsite/offsite execution.
• Developing the general Marketplace communication and disseminates it on a channel level for different regions
• Maintaining strong knowledge of CEE market dynamics: key retailers/marketplaces, media landscapes, consumer behavior, and competitive activity.
• Tracking and operationalize paid media and retail media trends (platform changes, automation, privacy/targeting shifts, new formats) into test-and-learn roadmaps.
• Owning the regional KPI framework (e.g., ROAS/CPA/CAC, revenue, incrementality, new-to-brand, SOV, reach/frequency, viewability where relevant).
• Building a consistent regional reporting rhythm and ensure insights translate into actions (budget shifts, creative iteration, audience refinement).
• Partnering with analytics/data teams on attribution, incrementality testing, tracking quality, and data integrity (e.g., GA4/ad server/consent environment).
• Managing regional budget governance: forecasting, reallocations, investment cases, and cost control.
• Collaborating with finance/procurement on agency and partner commercial frameworks and compliance with internal policies.
• Driving stakeholder alignment across local markets, e-commerce, sales/trade, category teams, and agencies.
• Building regional capability via playbooks, templates, checklists, and training; scale best practices and standardize ways of working across CEE.
• Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region.

Our requirements

• Strong experience in Performance & Retail Media strategy and optimization, with a clear focus on ROI/ROAS and incremental impact.
• A track record of data-driven measurement, incl. KPI frameworks, dashboards, testing/experimentation, and tracking/data quality.
• Proven ability to lead regional agencies and partners: solid briefings, SLA management, quality control, and QBR leadership.
• Confidence managing stakeholders in a matrix organization: alignment, influence without authority, and JBP/workstream coordination.
• Excellent communication and a structured approach to problem-solving, paired with change leadership and continuous improvement mindset.

What we offer

• Annual bonus based on performance achieved
• Private medical care with the option to extend it to family members
• Benefit System cards
• Discount for Philips’ products
• Wide variety of trainings & learning opportunities, including LinkedIn Learning
• Employee Assistance Program
• Hybrid model of working

Benefits

• private medical care
• life insurance
• flexible working time
• fruits
• corporate products and services at discounted prices
• integration events
• leisure zone
• employee referral program
• charity initiatives

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week

Philips

Over 130 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did.

Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team.

We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while transforming themselves personally and professionally.

Working at Philips is more than a job. It’s an experience filled with unexpected moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

Philips Information clause The processing of your personal data will take place in order to execute the recruitment process on the basis of the applicable law provisions, the legal basis for processing is Art. 6 (1) (c) of the General Data Protection Regulation of 27 April 2016 (hereinafter: "GDPR"). As part of this aim, the data can be used in the profiling process to direct job offers to candidates on qualifications relevant to the job position (Art. 6 (1) (f) of the GDPR). Data processing in a broader scope than it result from regulations of the Labor Code and for the purposes of future recruitment will take place on the basis of the consent expressed in the recruitment form (Art. 6 (1) (a) of the GDPR). Please be advised that the controller of your personal data is Philips Polska sp. z o.o. with its registered office in Warsaw, Al. Jerozolimskie 195B (02-222 Warsaw) hereinafter referred to as the "Controller" or "Company".
Data Protection Officer (DPO) The Controller has appointed a Data Protection Officer (DPO) with which you can contact with the following e-mail address: Wyświetl e-mail na pracuj.pl in all matters regarding your personal data. The period of data storage Your personal data will be stored for a period of 6 months from the date of submitting the application or 1 year from the date of submitting the application with the consent to use it in future recruitment. Personal data will not be processed after your consent has been withdrawn or opposition has been filed, if such permission is granted. Recipients of data The recipient of personal data provided by you may be third parties supporting the Company in the recruitment process (consultancy in the field of recruitment, IT support), while these entities process data only in accordance with the Company's recommendations. The rights of the data subject You have the right to access your personal data, demand their rectification, removal, objection, limitation of processing, transfer of data to another controller and submission of a complaint to the President of the Office for Personal Data Protection if you consider that the processing of your personal data violates the law. Providing by you your personal data collected by us on the basis of applicable provisions is voluntary, but necessary to execute the recruitment process. The consequence of not providing personal data will be the inability to participate in the recruitment process. The consent expressed may be withdrawn at any time. Its withdrawal will not affect the lawfulness of processing your personal data prior to its withdrawal. You can object to profiling at any time. The statement of withdrawal of consent and objection should be sent to the e-mail address: Wyświetl e-mail na pracuj.pl.