Marketing Team Leader

12000 - 18000 PLN/netto+vat (b2b)

hybrid (at least 2 days/week) in our office in Kraków, Poland

Marketing Team Leader

👉 We are looking for a Marketing Team Leader to build our international brand!

Who are we looking for?

• An experienced specialist who will be responsible for building and implementing a strategy for acquiring and increasing sales leads in foreign markets (growth development).
• A proactive person open to acquiring new skills and knowledge.
• A person who will be liaison between various departments (Marketing, Sales, EB, tech departments).
• An enthusiast focused on being up-to-date with marketing and technology trends.
• An employee-friendly personality that will help us maintain a perfect atmosphere inside the company.

Main responsibilities: 

• Developing and executing marketing strategy to drive business growth and brand awareness.
• Oversee the implementation of the marketing strategy.
• Establishment and effective management of the budget, allocation of resources with the priority of obtaining the highest return on investment (with the support of the board).
• Close cooperation with other departments - especially the Sales team.
• Manage Marketing & Sales CRM (monthly, quarterly and annual reports preparation).
• Set up monthly, quarterly KPI and manage marketing budget.
• Set up, update, monitor and execute the approved daily/weekly/monthly communication plan with the marketing specialist.
• Plan and execute lead generation strategy (inbound and outbound) and event strategy.
• Manage and measure marketing campaign effects (CPC, CPL, etc.), cooperation with external subcontractors, such as SEO, Ads & link building agencies.
• Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.

Reporting: directly to CEO

• Quarterly meetings and reporting to the management board

Model of work:

• Hybrid (at least 2 days/week) in our office in Kraków

Career path

• Junior Marketing Specialist
• Marketing Specialist
• Senior Marketing Specialist
• Marketing Team Lead

Must have

• Over 5 years' experience working in the marketing department in the area of lead generation.
• A clear leadership role as a decision-maker.
• Understanding of digital marketing and having proven experience in launching distinguished and attractive digital campaigns.
• Knowledge of e-marketing and the practical application of tools such as CMS, CRM (ideally HubSpot) and Google (Analytics, GAds, GSC), Hotjar, Fb ads, and others)
• Knowledge of tools for work management, like Jira, Trello.
• Strong interpersonal, analytical, problem-solving, prioritization, decision-making skills.
• Ability to adapt to multitasking roles and working under deadlines.
• Friendly personality and advanced communication skills.
• Fluent English written and spoken (daily communication with foreign companies and management of marketing tools).

Nice to have

• 3 years in a similar position, with relevant marketing experience in IT & digital sectors.

Benefits

• Work-life balance
• Friendly atmosphere
• Team Leads
• Complete onboarding
• Impact on processes
• Paid days off on B2B
• Educational budget
• Internal library
• Various form of knowledge exchange
• Mentoring for junior devs
• Developers summit meeting
• Tech talks on Fridays
• Railwaymen Round Table status meetings
• 1:1 meetings
• Project success celebration
• Regular bonding events
• Medical package
• Sport subscription
• Wednesday pizza!
• Breathtaking view