PPC / Performance Marketing Specialist

Responsibilities:

• Planning, launching, and optimizing paid campaigns for e-commerce and mobile apps.
• Managing Google Ads: Search, Shopping, Performance Max, Remarketing, App Campaigns.
• Managing Meta Ads: e-commerce, catalogue sales, remarketing, app installs, in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, and feed optimization.
• Launching and scaling mobile app acquisition campaigns.
• Optimizing app campaigns for installs and deeper in-app events (registration, trial, subscription, purchase).
• Analyzing performance across the full customer journey.
• Monitoring key e-commerce metrics: ROAS, CAC, CPA, Conversion Rate, AOV, revenue.
• Monitoring app metrics: CPI, CPA, ROAS, retention, LTV, in-app conversion rates.
• Testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating ad budgets across channels, markets, and products.
• Identifying scaling opportunities while maintaining target performance.
• Collaborating with analytics, creative, and dev teams to improve tracking and performance.
• Preparing clear recommendations and action plans based on campaign results.

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Must-haves:

• 3+ years hands-on with GTM (web & server-side), GA4, Google Search Console.
• Hands-on experience in e-commerce performance marketing.
• Hands-on experience in mobile app user acquisition and promotion.
• Strong experience with Google Ads, Meta Ads, Google Merchant Center, Google Shopping, Performance Max, App Campaigns.
• Experience with product feeds, catalogues, dynamic remarketing.
• Experience optimizing campaigns for installs and post-install events.
• Good understanding of GA4 and conversion tracking.
• Experience with Firebase, AppsFlyer, or Adjust; mobile attribution.
• Strong understanding of e-commerce and mobile app acquisition funnels.
• Ability to optimize based on business metrics, not just CPC, CPM, CTR, or installs.
• Strong analytical and data-driven decision-making skills.
• Experience managing and scaling significant ad budgets.
• Experience with feed management tools and large e-commerce catalogues.
• Strong knowledge of e-commerce metrics: ROAS, Revenue, CAC, CPA, CR, AOV, LTV, MER.
• Experience with Shopping performance and product-level profitability.
• Strong knowledge of mobile metrics: CPI, CPA, LTV, ROAS, Retention, Subscription Rate.
• Experience analyzing full app funnel: Install-to-Registration, Install-to-Purchase, in-app events.
• English — Upper-Intermediate+.