Marketing Communication Specialist

Marketing Communication Specialist

Miejsce pracy: Zielona Góra

Your responsibilities

• Execute comprehensive B2B marketing strategies to promote ADB’s software and systems products and services, design and run omni-channel digital marketing campaigns focused on communication and lead generation,
• Co-manage cooperation with a digital marketing agency,
• Translate complex product, business, and technical messages into clear, customer-focused marketing language across various channels, including ADB websites, social media, email campaigns, blogs, and press releases,
• Monitor and analyse the performance and social engagement of marketing campaigns using analytics tools and recommend improvements to maximize ROI and achieve business objectives,
• Build and maintain strong relationships with key stakeholders, including customers, partners, industry influencers, and media outlets
• Work with Sales, Product Groups, and Graphic Design teams to understand product features and communicate them effectively to the target market as well as create high-quality marketing materials,
• Plan and coordinate promotional events, webinars, conferences, and other marketing activities,
• Support ADB’s presence at industry and customer events.

Our requirements

• Working experience as a Marketing Specialist (min. 3 years) in online B2B Marketing and Communication campaigns, especially through online channels including practical experience in designing and executing omni-channel digital marketing campaigns,
• Solid marketing background: good knowledge of social media marketing, including LinkedIn, Twitter/X, YouTube, and Facebook and of analytics tools such as Google Analytics,
• Experience in writing press releases, technical articles, whitepapers, reports, or similar materials,
• Fluency in English – ADB is an international company and our language is English. You will create all materials and content in this language; conversational knowledge of Polish is a plus
• Excellent written and verbal communication skills,
• Strong focus on timely and high-quality project delivery,
• Ability to work independently and as part of a collaborative team in a fast-paced, dynamic environment,
• Creative thinking and problem-solving skills,
• Good command of MS Office tools: Word, PowerPoint, and Excel

Optional

• Experience in organizing trade shows, webinars, and online events,
• Technological background, understanding of basics of networking, web technologies, IT, video delivery,
• Knowledge of marketing automation tools (like Mailchimp), Google tools (Google Analytics, Google Tag Manager), Adobe tools (Photoshop, InDesign, Illustrator), and/or WordPress CMS.
• Experience in b2b marketing for video/streaming or broadband/ telecommunications domains
• Experience in photography and video production.

What we offer

• We do exceptional things – ADB is not your average tech company. With 30 years on the market and products used by over 200 of the world’s top Pay-TV and broadband operators, we’ve already made a name for ourselves—and we’re just getting started. We launched PRISME™, a game-changing AI-powered platform redefining how telcos manage their networks.
• We offer true challenges in your daily work, utilizing and creating top-notch technology. Want proof? We’ve patented around 400 solutions and our products are used by nearly a millions users.
• We create amazing solutions in cooperation with technology leaders – our products are among the first in the market.
• Our team consists of extremely experienced, high-qualified subject-matter Experts: We don’t just hire talent—we grow it.
• We Invest in You – Growth is part of the journey here. That’s why we dedicate 5% of your work time to self-development. You’ll have access to: English lessons, Internal and external training, Knowledge sharing sessions, Other tools agreed upon with your supervisor.
• We Take Care – life’s more than just work and we get that. That’s why we offer benefits like: medical care (individual or family), group life insurance, sport card.
• At ADB you can change a job without changing your employer. We support internal mobility, promotions, and career path changes because we believe in long-term collaboration. In fact, our employees stay with us for over 10 years on average—because there’s always something new to explore here.
• Global by Nature. Friendly by Choice. Our teams span Europe, the US, and Asia, and we all speak one shared language: English. We work across borders, time zones, and cultures—but always together.And we know how to have fun, too. Whether its integration events, charity runs, or just catching up over coffee, we truly enjoy spending time together.
• We are diverse – ADB is committed to providing equal opportunities to everyone regardless of their race, ethnicity, religion, gender, sexual orientation, national origin, age, physical ability, or any other characteristic protected by law. What’s more, our company is a signatory to the Women’s Empowerment Principles.
• We are open to various forms of cooperation, depending on your needs.

Benefits

• sharing the costs of sports activities
• private medical care
• sharing the costs of foreign language classes
• life insurance
• flexible working time
• integration events
• coffee / tea
• drinks
• parking space for employees
• employee referral program
• charity initiatives

We are looking for an experienced B2B Marketing Communication Specialist, to join the ADB Marketing Group department and support the company’s brand visibility, communication, and lead-generation activities across international markets.

In this role, you will be responsible for creating and managing marketing communication activities that promote ADB’s software and systems products and services. You will work closely with Sales, Product Marketing, Product Management, Graphic Designer, and external partners to translate complex product, business, and technical messages into clear, customer-focused communication.

Job location: Poland (remote or hybrid from one of our offices: Katowice, Poznan, Zielona Gora)

ADB Polska Sp. z o.o.

ADB delivers software-led connectivity, service assurance, and service delivery solutions for broadband and video operators worldwide. With over 30 years of experience in the telecommunications industry, ADB helps operators ensure reliable connectivity, reduce operational complexity, and prevent service issues before they impact customer experience across residential and commercial environments.

ADB’s portfolio includes PRISME, an AI-driven service assurance platform for proactive monitoring and self-healing of in-home and on-premise networks; vuTyme, a video delivery platform specifically tailored to the hospitality sector; and Graphyne, a proven platform for video service management and delivery. Headquartered in Switzerland, with R&D teams across Europe and the USA, ADB is trusted by operators to deliver solutions that simply work — reliably, at scale, and over time

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