Head of User Acquisition

Head of User Acquisition

Your responsibilities

• Manage and grow organic channels for Huuuge’s social casino titles and corporate social media accounts (Huuuge Games).
• Lead and manage the User Acquisition team, providing clear direction, priorities, and performance expectations.
• Own and allocate UA and retargeting budgets, ensuring efficient spend and delivery against targets.
• Define and execute UA strategies for Huuuge’s live social casino titles, driving scalable and sustainable growth.
• Guide and support the team in planning, executing, and optimizing UA campaigns across channels.
• Collaborate closely with Creative teams to develop and scale high-performing creatives that maximize conversion and LTV.
• Analyze performance data and KPIs (CPI, ROAS, LTV, payback) to identify risks and growth opportunities.
• Work cross-functionally with Monetization, Product, Data, and Brand teams to align acquisition efforts with business goals.
• Continuously improve processes, tools, and ways of working to increase efficiency, clarity, and accountability within the UA team.

Our requirements

• 2-4 Years of Experience leading a UA team and owning performance outcomes.
• A strong analytical mindset with the ability to turn data into clear decisions.
• Hands-on experience with UA platforms, tools, and performance analytics.
• Curiosity to test, learn, and continuously optimize at scale.
• A proactive, ownership-driven approach in a fast-changing environment.
• A strong point of view on the most impactful UA trends, tools, or frameworks you actively use and trust.
• Proven ideas or experience in improving efficiency, scalability, and predictability of UA and retargeting efforts.
• A structured, data-driven approach to evaluating, iterating, and scaling creative performance.
• Concrete ideas or hypotheses on how you would enhance engagement and performance across Huuuge’s existing channels.