Senior IT analyst

Detailed description of work task to be carried out

We collect, connect, and activate customer data, identities, behaviors, and feedback through adaptive AI/ML decisioning to serve hyperpersonalised content and offers across all touchpoints XM data enablement

• Secure CES business continuity and executions on schedule
• Improvements and requested amendments to customer selection
• Continues work on Qualtrics and XM Data Mart

• Proactively build connections with internal stakeholders, and vendors, and drive necessary conversations to capture information needed for analysis and to suggest solutions. Writing BRD and User Stories.
• Defining the technical solution with Pros and Cons of approaches
• Capable of presenting sophisticated ideas in simple formats that business leaders and non-technical marketers can understand.
• Capable of defining and mapping out complicated data solution needs.
• To make use cases easier to build, complete data analysis, modelling, and mapping.
• Analyze the customer's use case and the data available to prepare for data modelling (i.e. XDM and Field groups) that meets the customer's needs.
• Showcase your AEP expertise by leading/educating others on the functional and technical capabilities
• Close collaboration with technical teams

Must-have knowledge and experience

• Adobe Experience Platform,
• Customer segmentation,
• Adobe Journey Optimizer,
• Java Script,
• Postman,
• Rest API,
• SQL,
• Kafka
• Campaign management,
• Marketing Automation

Nice-to-have knowledge and experience

• Data Collection Strategy.
• Identifying and assisting in the resolution of technical issues.
• Real-Time CDP.
• Working knowledge of databases, such as SQL.
• Data Modeling and Customer Profile Experience.
• Enhance AEP by extending frameworks and introducing new concepts.
• Good Knowledge of AEP, Adobe IO and integration with Adobe experience cloud products
• A subject matter expert on all aspects of AEP or any CDP.
• Strong communication skills, both verbally and in writing.
• AEP/AJO Certification
• Hands on expertise in any Campaign Management Tool
• Experience with online survey tools is beneficial (e.g. Qualtrics).

Hybrid: 2/3 days per week from the office