Product Marketing Manager - Future Hire (Start: late 2025)

PRNEWS.IO is a global content marketing platform that connects brands with media outlets worldwide. Headquartered in Northern Europe, we help companies across Europe, the US, and Asia gain media exposure while enabling publishers to monetize their content.

Our team operates with startup agility, international mindset, and shared values of ambition , innovation , credibility , and cooperation . We’re growing fast - and we’re looking for professionals who want to grow with us.

Job Description

This is a remote position.

About the Role

We’re on an early lookout for a Product Marketing Manager to join our team and play a key role in bridging our product and go-to-market strategy. You’ll be the voice of the customer internally and the champion of our product externally, ensuring our features, positioning, and messaging resonate with the right audience at the right time.

This will be a high-impact role for someone who thrives in a fast-paced, international, and cross-functional environment and who knows how to combine narrative, numbers, and execution .

Please note: This is a planned future hire, and we’re starting conversations early with strong candidates who are interested in joining us down the road. The expected start date is sometime in late 2025 . If you're excited by our mission and want to be part of what we’re building, we’d love to connect in advance.

What You’ll Do

• Own the positioning, messaging, and competitive differentiation of our platform and key product features
• Work closely with R&D, Sales, and Customer Success to translate capabilities into value propositions for different customer segments
• Craft compelling narratives and assets across the funnel: landing pages, emails, sales collateral, case studies, FAQs, onboarding flows
• Partner with the growth & performance team to launch go-to-market campaigns for new features and product updates
• Conduct market research, competitor analysis, and gather customer insights to inform roadmap and messaging decisions
• Develop and maintain battle cards and playbooks for internal enablement
• Analyze and report on campaign effectiveness, product adoption, and customer feedback loops

Requirements

• 5+ years of experience in Product Marketing , ideally in a Marketplace's business model, MarTech , or AdTech company
• Strong ability to distill technical product details into clear, compelling messaging
• Experience working across teams: Product, Sales, Customer Success, Performance/Growth
• Comfort with analytics and using data to drive decision-making
• Applied experience with tools like Mixpanel , Segment , and Customer.io
• Exceptional written and verbal communication skills (English fluency required)
• Hands-on attitude - you’re not afraid to roll up your sleeves and build from scratch
• Familiarity with tools like Notion, Figma, CMSs, Google Analytics, HubSpot, Pipedrive , or similar

Bonus Points for:

• Experience in the media, PR or content marketing industries
• Working in cross-border teams or high-growth, remote-friendly environments
• Knowledge of additional languages (especially German, French, or Spanish)
• Competitive salary and performance-based bonuses
• Direct impact on go-to-market strategy and global growth
• Smart, diverse, international team with open culture and fast decisions
• Paid vacations and flexibility to support work-life balance
• Real growth opportunities in a scaling company with big ambitions