CRM & Loyalty Manager

Your future company

For our Client, an international company operating in the retail sector, we are looking for an experienced CRM & Loyalty Manager to join the team.

This is a great opportunity for a customer-focused professional who combines strategic thinking with hands-on execution and wants to shape CRM, loyalty and customer engagement initiatives with a direct impact on business growth.

The role will be responsible for developing and optimizing customer strategies, driving personalization, leveraging customer insights and creating initiatives that strengthen customer relationships and commercial performance.

The position offers significant ownership, close collaboration with cross-functional teams and the opportunity to influence customer-centric growth in a dynamic, international environment.

Requirements

• 5+ Years of experience in CRM, customer engagementg and large scale loyalty programme, preferably in Retail sector.
• Proven experience in developing customer lifecycle strategies and delivering data-driven marketing initiatives.
• Strong analytical capabilities with the ability to translate customer insights into actionable business recommendations.
• Experience managing marketing budgets, KPIs and campaign performance to drive measurable results.
• Practical knowledge of customer segmentation, personalization and marketing automation.
• Strong stakeholder management, communication and influencing skills, with the ability to collaborate effectively across teams.
• Ability to work successfully in a cross-functional and international environment.
• Interest in leveraging AI and digital technologies to improve marketing effectiveness will be considered an advantage.
• Previous experience in retail, e-commerce, consumer services or customer loyalty programs will be highly valued.
• Fluent English language skills, with the ability to communicate effectively in an international business environment.

Responsibilities

• Develop and continuously enhance the local CRM, loyalty and customer engagement strategy in alignment with business objectives.
• Translate strategic priorities into annual action plans, customer campaigns and measurable initiatives, ensuring effective budget management.
• Utilize customer insights, transactional data and campaign performance analysis to identify growth opportunities and optimize customer experience.
• Drive customer acquisition, activation and retention through owned digital channels, while identifying opportunities to improve engagement across the customer journey.
• Develop and optimize loyalty propositions, customer benefits, rewards and partnership initiatives to strengthen customer value and support business performance.
• Analyze campaign effectiveness and recommend improvements to increase engagement, retention, repeat purchase and customer lifetime value.
• Collaborate closely with cross-functional teams, including Sales, Marketing and Operations, to ensure effective delivery of customer initiatives.
• Establish and manage external partnerships that support customer growth and enhance the overall customer value proposition.
• Drive initiatives related to personalization, customer segmentation, lifecycle management and activation of first-party data.
• Contribute to the development and improvement of digital customer journeys, including onboarding, activation and self-service experiences.
• Identify and develop new partnership opportunities and customer engagement concepts that expand the customer ecosystem and strengthen brand relevance.

The offer

• Private medical care.
• Life insurance.
• Sports card and wellbeing benefits.
• Flexible benefits cafeteria.
• Access to online learning and development platforms.