Global Content Manager (SEO)

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Responsibilities

• Develop and execute a unified global content strategy that drives organic growth across all markets.
• Define and maintain standards, processes, and best practices for content planning, creation, optimization, and maintenance.
• Build and manage a data‑driven content roadmap informed by user intent, search trends, performance insights, and business priorities.
• Collaborate with local SEO teams to design initiatives that strengthen organic visibility and address market‑specific opportunities.
• Provide strategic direction and quality oversight to content specialists across markets to ensure consistency and alignment with the global strategy.
• Coordinate content initiatives delivered by HQ and support teams responsible for content creation and development.
• Ensure all published content meets SEO guidelines, brand standards, and regulatory requirements.
• Monitor content performance, identify growth opportunities, and recommend data‑driven optimization initiatives.
• Scale best practices across markets and foster a consistent, high‑quality approach to content.
• Continuously improve content production processes, including the adoption of AI‑powered solutions and workflow automation.

Requirements

Must Have

• Minimum 4 years of experience in Content Marketing, SEO Content, or a related field.
• At least 2 years of experience managing end‑to‑end content production processes, including planning, briefing, coordination, quality assurance, and delivery.
• Strong understanding of SEO principles, keyword research, search intent analysis, and content architecture.
• Experience creating SEO content briefs and editorial guidelines.
• Solid understanding of Google’s E‑E‑A‑T principles and content quality standards.
• Hands‑on experience with Google Analytics, Google Search Console, Ahrefs/Semrush, and Looker Studio.
• Familiarity with AI Search, Generative Engine Optimization (GEO), and LLM‑oriented content optimization.
• Experience using AI‑powered SEO tools for keyword research, content planning, optimization, SERP analysis, and workflow automation (e.g., Surfer SEO).
• Excellent English communication skills (B2/C1).
• Strong organizational and project management skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Experience coordinating freelancers, external contributors, and content teams.

Nice to Have

• Experience in fintech, investing, trading, or financial services.
• Understanding of regulatory requirements related to financial services marketing.
• Experience working on international or multi‑market projects.

What We Offer

• Opportunity to shape and lead the global content strategy for a top international fintech brand.
• Strategic ownership of global content standards, processes, and capabilities.
• Collaboration with SEO and content teams across multiple markets.
• Access to professional development, internal training, and cutting‑edge AI‑powered SEO tools.
• A role at the forefront of innovation in AI Search, GEO, and LLM‑driven content optimization.
• Direct impact on strengthening XTB’s brand authority and topical authority in investing, trading, and financial education.
• Competitive compensation and performance‑based incentives.
• A modern, collaborative, international work environment focused on continuous improvement.