Your mission
We are building global communities of confident parents with innovative, ergonomic baby products that enable and encourage bonding.
Your profile
Reports to: Tula EU E-Commerce Manager, with a “dotted line” to Social Media Manager
ACCOUNTABILITIES (3-5 key responsibilities this role must deliver for success):
- Manage @babytula EU social media channel(s)
- Align social media content globally and re-purpose and translate any relevant content and/or graphics
- Source EU creators for seeding and paid partnerships, post & share both CGC and influencer content
- Co-manage EU Fringe content & EU ad campaigns
- Source brand partnerships for giveaways, with the goal of lead generation (email collection), managing and posting giveaways, including requesting graphics from Creative team
- Stay on top of social media trends & make relevant recommendations
ESSENTIAL JOB DUTIES:
Social Media Responsibilities
- Work with Tula Social Media manager to craft & implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption into all of the company’s social channels
- Manage and expand presence in social networking sites with a primary focus on Instagram and Tik Tok, with a secondary focus on Pinterest, YouTube, Facebook, and other similar community sites
- Work with Sr Manager, Influencers (Dani) and global team to identify, seed, and manage robust influencer and CGC plan
- Find promotion, giveaway and brand partnership opportunities in relevant countries
- Develop and manage the social media calendar, campaigns and day-to-day activities. Duties include online advocacy, writing editorial, managing promoted Facebook posts, coordinating community-outreach efforts, developing social media promotions, etc.
- Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate; partnering with Customer Care team when appropriate
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Regularly provide insights gained from social media monitoring into the Marketing and Customer Care teams, to help them evolve their strategies in a timely fashion
- Develop a weekly dashboard to measure results
- Monitor trends in social media tools, trends and applications
Consumer Events & Professional Events Responsibilities : Consumer & professional events (pediatricians, nurses, midwives, certified babywearing professionals, etc). provide a great opportunity to build brand awareness & community, enhance professional relationships, and drive brand advocacy. The key responsibilities at these events include:
- Identifying & validating key consumer & professional events for Tula EU
- Work with Ergobaby EU team and represent the brand & work with them to convey key brand message points with authority & expertise
- Post event highlights to social media channels, gather consumer information, and monitor competitive activity
All other duties as required or assigned
supervisory responsibility : n/a
travel: n/a
QUALIFICATIONS
education AND EXPERIENCE
- 4 year college or university program degree; or ten years related experience and/or training/or equivalent combination of education and experience
- Degree in writing encouraged, as well as 4+ years in social media experience
- Strong project management and organizational skills
- In-depth knowledge and understanding of social media platforms and their respective participants (Instagram and Tik Tok primary, Pinterest, Facebook, Youtube, etc. secondary) and how they can be deployed in different scenarios
- Knowledge of social media trends in Europe ecosystem relevant to the Company
- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
- Team player, with the confidence to take the lead and guide other departments when necessary
- Good technical understanding and can pick up new tools quickly
- Good knowledge of principles of SEO
- Public relations, Marketing, Writing, Community Management
SKILLS: POWERPOINT | TEAMWORK | EXCEL | MS OFFICE | INNOVATION | PROBLEM SOLVING | COMMUNICATION |
WORK CONDITIONS
Work is generally performed in an office environment, free from exposure to adverse environmental conditions.PHYSICIAL REQUIREMENTS
The job involves sedentary work which involves sitting most of the time but may involve walking or standing for brief periods of time; and may include exertion of up to 25 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects.MENTAL AND PHYSICAL ACTIVITY
The job requires problem solving, decision making, organization, writing and sketching, hand-eye coordination for design. and the ability to give and receive information through oral and written communication. The worker is required to have close visual acuity to perform an activity such as viewing a computer terminal and design software. The job requires substantial movements (motions) of the wrists, hands, and/or fingers including typing, using a mouse, and operating office equipment (telephone, computer, copier/printer, etc.).ESSENTIAL FUNCTIONS
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed in this job description are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.About us
Our vision is every young family is supported, connected, and thriving
Ergobaby Europe GmbH is a 100% subsidiary of ERGO Baby Carrier, Inc. Los Angeles, USA. With the European team based in Hamburg, Germany we are managing the Marketing and Sales activities for all our products in our European Markets. Founded in 2003, Ergobaby is dedicated to building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies. All our products are born out of the desire for mobility and comfort for both parent and baby, allowing parents to carry their baby from birth to toddler. Ergobaby now offers a broad range of innovative baby carriers, strollers, swaddlers, and related products to help meet the needs of today's parents and enable an active parenting lifestyle. Premium quality of all our products and a team of talented, caring, innovative people is the foundation of our success. Today Ergobaby is one of the world’s leading brands for premium baby consumer products that creates innovative solutions and is sold in retailers and webshops in about 50 countries internationally.
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