Creative Strategist / Junior Copywriter

Publishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, BPublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.

Job Description

This is a remote position.

We’re a fast-growing $20 M / year health and wellness brand looking to develop a bench of smart, hungry creatives who can crank out high-impact ad concepts and short-form copy. If you’ve got solid fundamentals, an eye for what converts, and you love turning ideas into thumb-stopping creative, we’ll give you the systems, mentorship, and runway to level up quickly.

What You’ll Do

• Concept & Copy: Generate punchy headlines, hooks, and 1-2 minute ad scripts for Facebook, TikTok and YouTube.
  
• Creative Strategy: Deconstruct winning ads (our own + market leaders) and pitch fresh angles, formats, and storyboards.
  
• Research & Swipe-Building: Maintain a living swipe file of best-in-class health ads, landing pages, and content trends.
  
• Iterate & Test: Turn performance data into rapid creative tweaks—new hooks, lead lines, CTAs, offers.
  
• Cross-Team Collab: Work closely with media buyers, designers, and senior copywriters to ship 10+ new ads per week.
  

Must-Have Traits

• Low Ego, High Curiosity: Be ready to learn, take feedback and chase what works, not artistic credit.
  
• Outcome-Focused: You care about ad performance ROAS more than volume.
  
• System-Friendly: You can learn our proven frameworks and still inject your own style.
  
• Self-Directed: Comfortable working remotely, hitting deadlines, and asking smart questions.
  
• Detail Sharpness: Typos, compliance flags, and fuzzy claims bother you.
  

Nice-to-Have Skills

• Familiarity with VSL/VLR, RMBC, or other direct-response frameworks
  
• Personal interest in health, wellness, or supplements
  
• Bonus points for including your favorite color somewhere in the application
  

What We Offer

• Fully Remote, Full-Time role with clear advancement paths
  
• Hands-On Training in our ad research and creative systems
  
• Mentorship from seven-figure direct-response copywriters
  
• Quarterly Performance-Based Raises & Monthly Creative Bonuses
  
• A tight, no-BS culture that values speed, data, and real results
  

How to Apply

Please Apply with:

• Portfolio / Examples of your copy (preferably for short form ads) .
  
• A quick teardown: Paste a link to a health ad you think works and give us a 3-bullet analysis of why.
  
• The screening questions below (just bullet your answers).
  

Screening Questions

• How did you first learn copywriting?
  
• What courses or books have shaped your approach?
  
• When did you start writing copy professionally?
  
• Which spy tools or research methods do you lean on most?
  

If you’re ready to grow fast, ship relentless creative, and see your words drive millions in revenue, we want to meet you.