Sr Brand Manager, HCP

Sr Brand Manager, HCP page is loaded## Sr Brand Manager, HCPlocations: Poland - Warsawtime type: Tempo Integralposted on: Publicado hojejob requisition id: 31145904Descritivo de CargoAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.**Working at Abbott**At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:* Career development with an international company where you can grow the career you dream of.* Competitive salaries, bonus potential and excellent package of benefits (sports' card, life insurance, private medical care, stock purchase plan and many others).* A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.* A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.**The Opportunity**Responsible for developing and executing marketing strategies specifically tailored to engage and influence healthcare professionals. Driving brand awareness, product adoption, and overall success within the healthcare industry.**What You'll do:*** Market Research: Conduct in-depth research on the healthcare industry, including trends, competitors, and target audience insights to inform marketing strategies.* Strategy development: Develop and implement comprehensive marketing strategies that effectively reach and resonate with healthcare professionals, including physicians, nurses, pharmacists, and other key stakeholders.* Content creation: Create compelling and educational content such as whitepapers, case studies, webinars, and presentations that address the unique needs and challenges of healthcare professionals.* Multi-channel marketing Plan and execute multi-channel marketing campaigns, including email marketing, social media, webinars, conferences, and direct outreach, to engage healthcare professionals* Relationships building: Cultivate and maintain relationships with key opinion leaders and influencers within the healthcare industry* Collaboration: Work closely with cross-functional teams, including sales, product development, and regulatory affairs, to ensure alignment of marketing efforts with overall business goals. to gain their support and endorsement* Compliance: Ensures that all activities are performed in compliance with quality system requirements.* Performance Analysis : Monitor and analyse the effectiveness of marketing campaigns, utilizing key performance indicators (KPIs) to measure ROI and make data-driven improvements* Budget Management: Manage the marketing budget efficiently, allocating resources to initiatives that deliver the highest impact* Ensures that all activities are performed in compliance with quality system requirements.**Required qualifications and background:*** A master's degree in Marketing, Business or a related field.* Minimum of 5 years of experience in healthcare marketing, with a focus on HCP engagement* Strong understanding of the healthcare industry, including regulations and compliance* Excellent written and verbal communication skills* Proven track record of developing and executing successful marketing strategies* Ability to work independently and collaboratively in a fast-paced environment* Proficiency in marketing automation tools, CRM systems, and analytics platforms* Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines* Demonstrated commitment to continuous learning and professional development**The base pay for this position is**N/AIn specific locations, the pay range may vary from the range posted.Família de CargoProduct ManagementDivisãoADC Diabetes CareLocalidadePoland > Park Postepu : Building BLocalidades AdicionaisTurno de TrabalhoStandardViagemYes, 25 % of the TimeVigilância médicaNot ApplicableAtividades de trabalho significativasNot Applicable #J-18808-Ljbffr