GM AI Services

Role Overview

As our next General Manager, AI Services , you'll build one of Checkatrade's most strategically significant new revenue streams from the ground up. Reporting directly to our CEO and sitting on the Senior Leadership Team, you'll own the full P&L and shape how AI genuinely helps tradespeople and homeowners get more from Checkatrade. This is a builder's role - someone who thrives in ambiguity, moves fast, and can turn AI capability into real commercial value.

Responsibilities

• Defining and owning the AI Services strategy and roadmap, with a clear path to revenue and profitability, and owning the P&L end-to-end — pricing, unit economics, the lot.
• Identifying and prioritising AI-driven revenue opportunities across consumer and trade audiences, and building the business cases that bring them to life for the CEO and Board.
• Partnering closely with our COO and CTO to shape and deliver the AI product roadmap, building products that solve genuine problems for homeowners and tradespeople alike.
• Staying on top of where AI is heading — LLMs, agentic systems, computer vision — and translating that into what's genuinely useful for our customers, managing any third-party AI partners along the way.
• Recruiting and leading a cross-functional team across product, engineering, data science and commercial, and building a culture of innovation and pace that attracts great people.
• Representing AI Services on the OpCo and working closely with Marketing, Sales and Operations to embed AI into how we already work — while keeping a close eye on the regulatory and ethical side of deploying AI products.

About Checkatrade

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

What we offer

• Competitive salary + annual bonus
• Employee Share Programme
• Health, well-being and learning support
• Gym membership, Smart Tech Scheme and Cycle Scheme
• Birthday/Special day leave
• Buy & sell holiday scheme
• 1 week's paid charity leave and much more!

Requirements

• A track record of building and scaling a new product line or business unit within consumer tech or a marketplace.
• Experience commercialising B2B software, AI or data products — from concept through to revenue.
• Strong commercial acumen, ideally with P&L ownership, and a genuine understanding of how AI technologies translate into real customer value.
• Outstanding communication skills — able to inspire a room at Board level just as easily as on the ground with your team.