CMO - AI Start Up (m/f/d) 100% remote

Outstanding chance to join an early stage AI start-up 100% remote role, based anywhere, for an excellent 0-1 start up marketing lead

About Our Client

Our client is a well-funded, early-stage AI startup between seed stage and series A. This is a foundational hire, offering the opportunity to define and build the entire marketing function from scratch early stage. What makes it unique is that this is a chance to enter the AI market without prior AI industry experience, as long as you bring excellent experience defining marketing at a successful start-up before.

Job Description

• Own and define the company's end-to-end marketing strategy from 0 → 1
• Develop clear positioning, messaging, and category narrative in a highly dynamic AI landscape
• Work closely with founders to shape product-market fit and go-to-market direction
• Translate a technically complex product into compelling, accessible storytelling
• Design and execute early-stage growth experiments across channels
• Build initial demand generation engine (content, partnerships, founder-led growth, community)
• Establish key performance metrics and feedback loops to drive iteration
• Create scalable foundations for future acquisition and brand growth
• Build a distinct and credible brand presence in a crowded and fast-evolving AI market
• Develop thought leadership initiatives that position the company as a trusted voice in AI decision-making
• Craft narratives that build trust and differentiation, particularly around reliability and accuracy
• Own the creation of core marketing assets (website, content, tools, analytics setup)
• Select and implement lightweight, effective marketing tech stack suited for an early-stage environment
• Operate in a highly hands-on manner with limited initial resources
• Define hiring roadmap and scale the marketing function over time
• Build a lean, high-performing team, once product-market fit and initial traction are achieved

The Successful Applicant

• Candidates from outside AI are explicitly encouraged to apply, provided they bring strong 0→1 marketing capabilities and a proven execution track record
• Proven experience building marketing in an early-stage start-up regardless of the specific industry (Seed → Series A/B or similar growth phase)
• Track record of being part of a successful scale-up, fundraising journey, or exit
• Strong hands-on execution capability combined with strategic thinking
• Experience creating category positioning and early traction from scratch
• Comfortable operating in small, fast-moving, ambiguous environments without structure
• International outlook and ability to work in a remote, distributed setup

What's on Offer

• A unique opportunity to enter and shape the AI space at an early stage without requiring prior domain experience
• A competitive annual salary + meaningful equity participation
• Opportunity to build the marketing function from first principles
• Direct exposure to founders and investors in a high-impact, early-stage environment
• Remote-first setup with flexibility across Europe and beyond