very good knowledge of online media, social media and the issues related to usage social media in marketing
very good command of English (frequent communication, translations)
a flow to express oneself in the Polish language
practical knowledge of digital tools
creativity
initiative
experience in the development of websites

ATL

propose, develop and execute annual communication plan for TotalEnergies Marekting Polska and ELF brands aligned with business goals
develop communication strategies and tactics specific to various social networks to increase our followers, engage and retain them, help to convert them into leads, customers and active fans
explore new ways to engage and identify new social networks, according to changing environment to reach our targeted future buyers
coordinate the creation of digital content with our influencers (Team Quartz, Gosia Rdest), social media agency, media agency, PR agency
cooperation with creative and media agencies on daily bases
increase our subscribers database by providing regular, helpful content, aligned with their needs and interests
define and implement TotalEnergies Marketing Polska/Elf brands policies: target groups, positioning, storytelling
stay up-to-date with digital media development, being creative - proposes ways to build and convert a digital audience that will lead to reach our business goals – quarterly status
track, analyse and communicate social media KPIs
ensure the conformity of all communication activities with TotalEnergies guidelines and procedures
daily media monitoring based on external reports
coordinate PR activities for Poland and Baltic countries
preparation of PR content based on monthly agenda
monthly reporting on activities: social media, press advertisements, PR
Websites:
develop the company’s websites, preparation of content
regular updating and generating content for product pages
initiation and management of projects aimed at making websites more attractive

BTL

coordinate the creation of product catalogues, brochures, leaflets with technical department support
strong collaboration with business units: Technical, Purchasing, HSEQ
cooperation with media agencies, influencers; close contact with customers
interest in the area of motor-sport and automotive industry
company’s guidelines development and control of implementation

TotalEnergies is a multi-energy company that produces and markets fuels, natural gas and electricity. Our 100,000 employees are committed to better energy that is more affordable, more reliable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.

Each and every day, we therefore rely on our values to guide our actions and relationships with our stakeholders, taking a collective approach to achieve our ambition of being a world-class player in the energy transition. We apply and comply with all national and international laws and standards in all of our host countries. Beyond rules, we have made our values – Safety, Respect for Each Other, a Pioneer Spirit, the need to Stand Together and a Performance-Minded attitude – the beacons that guide our actions day after day. Our two core values, Safety and Respect for Each Other, form the basis of our Code of Conduct.

#J-18808-Ljbffr