It stopped being just about Google a long time ago.

Today, algorithms matter. Understanding the direction of change, anticipating trends, and creating solutions that are ahead of the market are what counts. And we are looking for a person who can combine all of this.

Hi! We are Insightland .

A team of experts who combine SEO, AI, data, and technology , helping brands like Medicine, Tatuum , and Nice To Fit You make decisions based on insights, not hunches.

We create campaigns that work, not just look good in reports. We develop our own solutions (e.g., Backlink Score AI) and look for new ways to continuously make a real impact on our clients’ business results.

We are looking for a person to help us with this and permanently join our team.

As the Head of SEO & AI Search, you will:

Create and develop the SEO strategy and our service and product offerings .
Define what is truly worth building next based on data, experience, and market needs.
Ensure that SEO is a tool for achieving business goals , not just traffic growth.
Support and inspire the team (mentoring, providing direction, consulting).
Collaborate with the CEO and COO (who is responsible for processes and reporting) – You will focus on vision, quality, and direction.
Lead strategic clients and projects where impact is key.
Represent Insightland externally (conferences, webinars, publications, industry talks).
Monitor and test new developments (from AI Search to automation and data integration).

Who we are looking for:

An SEO industry leader who knows the market, understands technology, and can explain complex things in simple language.
A person who combines strategic thinking, practical experience, and a business approach (knows SEO tools in practice and follows current trends).
Someone who looks broader – seeing not only visibility growth but profit for the business .
A partner for clients who can lead conversations about goals, revenue, and development directions.
A person who acts with courage, authenticity, and responsibility .
A leader who delivers results , thinks long-term, and cares about people in the team.
Someone who acts transparently, proactively, and collaboratively,
Active industry participation (articles, presentations, podcasts, mentoring) and knowledge of AI trends and applications in SEO are welcome.

What we offer:

Real impact on the development of services and the direction of the entire SEO area.
Salary of 12,000 – 15,000 PLN net (B2B) .
Freedom of action , minimum formalities, and full trust in your expertise .
A team of experts in SEO , analytics, AI, and content who create their own tools and know how to implement your ideas.
Direct cooperation with the CEO and operational support from the COO, so you can focus on what is strategic and substantive.
Strategic clients who expect partnership, not just a service.
An environment that tests, experiments, and iterates .
A culture based on courage, transparency, and partnership.
Space to develop your personal brand – speaking engagements, publications, conferences.
Office in the center of Wrocław : bright, spacious, pet-friendly, with a terrace, great coffee, and a place for focused work.

How the process looks:

Short conversation with the HR Manager
Meeting with the CEO
Second meeting with the CEO and COO
Feedback or job offer

Does this sound like the role for you ?

Let us know!

Show us what you can do, how you think about SEO, and the future you want to give it.

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